A dedicated IP address ensures that you'll have a unique numeric identifier on the Internet and that it won't be shared with other people's sites or apps as it happens with a shared Internet hosting account. There are various uses for a dedicated IP - including, when an SSL certificate is needed if you have a web-based store and you want to accept online payments or when you have a login form and you'd like the data which users submit to be encrypted. A dedicated IP address can also be used for other applications, such as a VoIP server, for instance. Furthermore, it will offer more credibility and security to your Internet sites, given that a network flood to a shared IP won't have any effect on your dedicated IP. In case you host your sites with us and you have your own server, you shall be able to get one or numerous dedicated IP addresses with just a couple of clicks and to use them just in case you cannot use the IP included with the hosting server.